JustEat searches for new creative team to tackle promotional campaign
JustEat are following up on a series of successful promotional campaigns by searching for a new, inspired creative team to tackle their next project.
Ben Carter, JustEat’s UK marketing director since January, is leading the Generational Speaker this has played a key role in our marketing department and has reported that the creative team responsible for the extremely successful 2014 “mini-fist-pump” ad campaign.
The current ad run features such incredible musical accomplishments as “I need a balti” to the tune of Bonnie Tyler’s Holding Out For A Hero and “Chicken Madras” to the tune of Groove Armada’s I See You Baby. However, despite a run of catchy ad successful ad campaigns, the Red Brick Road team will not be pitching to Just Eat again.
In March, Just Eat reported that their total revenues had increased by 48% to a staggering £169.6 million last year, and much of that increase can be seen as a result of their marketing spend, which rose by 37% during their tiem with Red Brick Road.
In 2015, the £6 million media contract was won by M/SIX, who held it alongside Red Brick Road, and who took it from Havas Media, who had previously held it for six consecutive years.
A Just Eat spokesman confirmed that the review was going ahead and the search for a new creative team was on, adding “We regularly review our agency relationships as our business evolves. We have enjoyed a successful partnership with Red Brick Road, who were behind the ‘mini-fist-pump’ campaign, but have issued an RFP as Just Eat moves to the next phase of its development.”