How To Solve Poor Mobile Reception In Rural Areas

If you live in one of the United Kingdom’s major urban cities, you probably take your mobile coverage for granted. Most of the major mobile network operators have kitted out cities like Manchester, Birmingham and London with the latest, fastest technology. It not only means that your reception will be impeccable in most areas, but you are also able to enjoy the privileges of 4G too.

For those living in the rural areas of Britain, however, poor mobile reception is often a daily frustration – whether it’s basic signal or broadband capacities. In some of these areas operators such as O2, EE and Vodafone have not yet bothered to install their newest technology. Residents might also be on the outskirts of the range that their local masts or bases stations can cover.

As smartphones become increasingly popular in the United Kingdom, with more than 70% of the population owning one in some shape or form, the poor mobile reception in rural areas is becoming a big problem. You can always repair you smartphone (check out, but you cannot repair poor reception. And while the likes of EE are rolling out their 4G technology as fast as they can, with 72% able to use the super-fast service, it’s just not enough. There are pockets of the UK being left behind – especially as finance, government and shopping is adapting to match the growth of mobile internet use.

So, what can you do about it?

Are Signal Boosters A Solution For Poor Mobile Reception?

Network providers who receive complaints about the lack of mobile broadband reception in certain rural areas often recommend a signal booster. Vodafone, EE and Three all offer a hardware solution that is priced at around £100. O2, on the other hand, have an app that you can download and does not require anything more than your existing broadband router.

Signal boosters like these are often a good solution for those suffering from poor mobile reception. They may not be able to penetrate thick walls or be able to cover the entirety of large homes, but they do provide a reliable signal. However, paying for them can be very expensive and many people feel that it is unfair to pay an extra sum for a service that their operator should already be providing.

Should I Complain To My Network Provider About It?

Customers who are suffering from poor mobile reception in certain rural areas should check the terms and conditions of their particular operator. If these have been broken by your mobile network provider, you should complain and let them know. At the very least, they will be able to cancel your contract without a penalty. They may also be in the process of solving the issue.

Similarly, check what is the promised coverage for your postcode. Most mobile network providers will be able to give you this information by visiting their official websites or calling a customer service representative. If these promises have been broken, you should be able to leave a contract without penalty and join another network that offers a better quality of service. Coverage checkers are worth keeping handy, furthermore, when you do wish to change provider.

Is There Anything Being Done To Fix It?

The British Prime Minister David Cameron has pledged to help rural communities that are suffering from what he calls ‘not-spots’. Last weekend, he talked about how he had to return from his holidays in Cornwall in 2011 and 2013 because the lack of coverage meant he was unable to keep abreast of political matters. He said that being away from a decent mobile reception is like being disconnected from the road network.

The Government aims to invest £150 million in improving mobile coverage in rural areas that lack a mobile network over the next few years. They also hope to ask mobile operators to share masts thereby introducing national roaming.