Meet The Energy Saving Product Behind British Gas’ #tweettoheat Campaign

British Gas’ latest stunt delighted members of the public in Manchester Piccadilly on a very cold February day this year, as they were warmed by a pop-up shelter created by Hive.

People could heat up the shelter by simply tweeting with the hashtag #tweettoheat. Users that interacted with the twitter campaign received an tweet from Hive’s Twitter account to tell them that their tweet had been received and acted upon. The shelter then began heating up and warming the bodies of participants. Before long, of course, it went viral and the rest is history.

A great idea from British Gas but what was it in aid of? Well, it was to promote ‘Hive’ of course – an energy-saving tool that allows you to manager your heating and water from anywhere in the world using just your phone. And at a time when we’re all conscious of how much energy we’re using and the impact it’s having on both our wallets and the environment, Hive could be the answer you’ve been looking for.

Saving Energy And Money

British Gas’ innovation Hive could really help you save money on your energy bills. It’s a £159 smart thermostat that can be controlled through a free app for your smartphone or tablet. With Hive you can see how the temperature inside your home has changed over time while also allowing you to set your heating to come on while you’re on the train home or turn it off while you’re at work. It functions via a hub plugged into your router and a receiver close to your boiler. Hive is not just available exclusively to British Gas customers either, it’s available to everyone concerned about their energy usage.

The beauty of the device is that by giving you greater control it potentially saves a great deal of money. But the ingenuity of Hive is how simple it is to use. It takes the daunting prospect of managing your home’s heat and water and makes it easy enough for any smartphone user to comprehend.

Major Player In The Internet Of Things

British Gas’ Hive is an exciting early insight into the Internet Of Things. This is the idea that everything in your home will be connected to the internet and have the ability to communicate with one another. It aims to utilise the technology at our fingertips, quite literally in some cases, to simplify the unglamorous things we do in everyday life. Fridges could scan bar-codes on food placed inside then connect to your smartphone calendar to let you know what needs purchasing. Washing could be done with a click of a touch screen from anywhere in the world.

The Internet Of Things sounds like a wild idea, but it’s coming. And Hive demonstrates just how helpful the Internet Of Things will be to customers. Also, as technology advances British Gas hope to improve their device to include features that will, among other things, learn when you are leaving the house.

Making Heating Simple

The amazing thing about Hive is how simple it makes the process of heating your home. All the while, it gives users greater control of their heating to save the amount of money they fork out for gas and electricity. By connecting to the internet and our smartphones, Hive makes what was once a dull and complicated aspect of home life more effective than it has ever been before. If you want to save money on your energy bills, call them for more information.




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