Google Glass Users Might Be “Weird”, “Rude” and “Creepy”, Says Google
It has become fairly commonplace for the first wave of Google Glass users to be met with ridicule by the general public. People aren’t quite sold on the idea of wearable technology yet — and you can hardly blame them either. Seeing someone sport Google Glass on their face is unusual, even quite shocking. Many people have also understandably felt awkward about being around someone who essentially has a small camera attached to their face that can be activated with the blink of an eye. What’s more: as the technology is still fairly exclusive it has managed to divide the privileged from the ‘common’ folk. As Mat Honan at WIRED brilliantly said: “Glass is a class divide on your face”.
These “Glassholes”, as the term coined the cynical members of the tech community deems them, may not have been met with the kindest regards by the public. However, they probably weren’t expecting to be warned of being “weird”, “rude” and “creepy” by the very company that gave them Google Glass. That’s right: Google released a bizarre list of do’s and don’ts for people who own their wearable device. In the latter section they have cautioned their customers about the ways that people might perceive their use of Google Glass. The quotes, which makes direct reference to the aforementioned derogatory term, read:
“DON’T: Glass Out… If you end up staring at the screen on Glass for a large amount of time you will probably look very peculiar to those around you.”
“DON’T: Be sneaky or impolite(aka, a “Glasshole”). Show respect to those around you and answer their questions about Google glass politely, maybe offer to give them a little demonstration. If phone cameras are not allowed then Glass also will not be allowed. When people are asked to switch phones off please also switch Glass off. Breaking rules will only make people cynical of Glass and Glass users.”
What Google possibly hoped to achieve with this list is uncertain. If they are sharing ‘important’ advice about their products they have not done a good job. The ‘don’t’ section ranges from obvious things that any user with common sense would understand (don’t use it while engaging in extreme sports, for instance) to making Google Glass out to be some kind of human repellant for your face that will alienate pretty much everyone around you.
Potential customers are hardly going to be convinced to purchase a product, furthermore, when even its designers have misgivings about the way it is being used. They’re going to be attracted towards other companies like Vodafone and Orange who are both developing their own wearable tech. Meanwhile, those who are avid Google Glass users are probably going to feel a little offended that the very company they have supported, financially and emotionally, have resorted to the very name-calling they have suffered for their loyalty.
There is an advertising team, somewhere in the world, banging their head against a desk right now.